Marketing through Sport

The sports market is experiencing a major transformation with new technologies. "The transformation and digitalization of the economy are shaking up the knowledge acquired and giving rise to new professions in sports management and marketing," said Baptiste Tricoire, head of Kotelo Conseil, Futurist Speaker and professor in various MBAs at a conference at the Eduniversal 2017 exhibition of the Best Masters and MBAs. With technological change, connected stadiums or "e-stadiums" appear, real marketing, the use and exploitation of Big Data, virtual or augmented reality, the development of "e-sport" with video games around sport, "home watching" with match broadcasts, marketing content... These activities all create new business and new development axes. "The exponential growth of digital in modern society is hugely impacting the marketing strategy of sports clubs. It also gives rise to a new way of consuming sport with

This is the transfer we heard the most about this summer, Brazilian player Neymar 26 signed at Paris Saint-Germain for 222 million euros. We are going to see the transfer fees have important consequences for the player and the club.  Some experts in the field of marketing, sponsorship analyze the most expensive transfer in the history of football. For some the price of this transfer may seem excessive but it is necessary to know that the purchase of a football player by a club is perceived as an investment on which one will earn money. Indeed, the Paris Saint Germain will take advantage of the large number of shirts that will be sold, opportunities for merchandise and mainly image rights. The two questions we can ask ourselves today are: Will the revenues that the club will derive make it possible to make profitable the cost of the transfer? Will this transfer enable the club to compete with the giants of sports marketing in this field such as Real Madrid or Fc B

The world's leading brands have benefited from the rise of social networks for several years, with the aim of identifying and targeting potential consumers through a professional sportsman. Social networks have evolved a lot and the way we connect with the world seems completely different. The speed of the information, like Twitter, made it possible to keep informed throughout the day but also to follow the daily life of a star. Today we are on our smartphone more often than the newspapers. Do you know how many times a day you look at your smartphone? Obviously not. This quick transition to the digital world has affected several sectors but more particularly the marketing and communication sectors. Professional athletes have long been one of the most effective marketing tools to target and reach consumers. Sport has a great place in our society today, it stimulates passions, is a source of sacrifice, health and positivism. The Babolat brand signed a partnersh

Sports sponsorship has taken an important place in the sports world since several years. Sports  sponsorship offers various benefits and appears today as one of the most powerful and effective marketing tools.  1. Strengthen brand awareness   The marketing benefits of a sports team, elite athlete or sporting event are bargains for brands. You have to know that these different people or events are over-mediatized, and this offers a great visibility for brands. For example, the Olympic Games are worldwide and followed by the whole world, in fact, being a sponsor of this kind of event allows brands to increase their notoriety. 2. To generate excitement around the brand, its products and services.   It is well known that sport excites consumers, transcends them. Most people who follow a team or athlete will tend to associate with them. Sports sponsorship therefore puts the brand at the center of conversations.   For example, there is a sponsorship contrac