Marketing through Sport

The sports market is experiencing a major transformation with new technologies. "The transformation and digitalization of the economy are shaking up the knowledge acquired and giving rise to new professions in sports management and marketing," said Baptiste Tricoire, head of Kotelo Conseil, Futurist Speaker and professor in various MBAs at a conference at the Eduniversal 2017 exhibition of the Best Masters and MBAs. With technological change, connected stadiums or "e-stadiums" appear, real marketing, the use and exploitation of Big Data, virtual or augmented reality, the development of "e-sport" with video games around sport, "home watching" with match broadcasts, marketing content... These activities all create new business and new development axes. "The exponential growth of digital in modern society is hugely impacting the marketing strategy of sports clubs. It also gives rise to a new way of consuming sport with...