6 reasons to use sports sponsorship

Sports sponsorship has taken an important place in the sports world since several years. Sports 

sponsorship offers various benefits and appears today as one of the most powerful and effective marketing tools.

 1. Strengthen brand awareness

 

The marketing benefits of a sports team, elite athlete or sporting event are bargains for brands.
You have to know that these different people or events are over-mediatized, and this offers a great visibility for brands.
For example, the Olympic Games are worldwide and followed by the whole world, in fact, being a sponsor of this kind of event allows brands to increase their notoriety.

2. To generate excitement around the brand, its products and services.

 
It is well known that sport excites consumers, transcends them. Most people who follow a team or athlete will tend to associate with them. Sports sponsorship therefore puts the brand at the center of conversations.  

For example, there is a sponsorship contract between a brand and Rashad jennings, an NFL player. And before each game, the player takes the time to mention the brand on social networks.

3. Increase sales of goods or services

 

Sports sponsorship directly increases the number of sales of products or services. This gives them the advantage of owning a stand in stadiums or at major sporting events, in places where they will be in touch with consumers.

For several years, there has been a sponsorship partnership between the Olympic Games and the brand "Coca-Cola", which allows them to have stands with their drinks at the places where the events take place. 

4. Marketing towards a new geography

 

When a brand enters a foreign market, the sponsorship contract with a local sports club or athlete can be a great opportunity for the brand to quickly become known to the consumers in this new geographical area.

For example, there was a sponsorship contract between a Boston Celtics NBA player and a brand to promote the opening of a new store in the city.

 5. Increase the number of visits to the website

 

Sports sponsorship allows brands to increase the number of visitors to their websites as athletes can include links to these sites on their various social networks. The ads where the athletes wear the brand with which they are in partnership make consumers want to visit the website.

 6. Sell to a very attractive new target audience

High level athletes spend a lot of money on luxury goods, clothing, gadgets. The fact of having a partnership with a sportsman in a specific environment will increase the notoriety of the brands in this field because the sportsmen spend their days between them and can exchange at this level there.

For example, one brand had LPGA golfer Lexi Thompson sign as the brand's ambassador and he made the brand known and all his LPGA companions began buying and partnering with them.